n Friday, November 6th, an 18-member delegation of officials from public relations departments and news agencies from cities all around China’s Anhui province visited the Ameson Foundation’s Washington, D.C. office. The visit was part of a research and fact-finding visit to the United States. The group’s mission at Ameson’s D.C. office was to gain insight into the various media and public relations strategies used by organizations in the U.S. The delegation was headed by Mr. Fan Ronghui and Mr. Zhu Xiaoshan from the Anhui government and was accompanied by Ms. Janet Zhou. Various Ameson programs such as Sino-American Youth Ambassadors (SAYA) and the American High School Program (AHSP) have a strong presence in Anhui, a province that has experienced rapid growth in international engagement over the past decade. O
The morning visit began with refreshments and an address by the Ameson Foundation’s Executive Director, Mr. Stephen Smith, who introduced the Ameson Foundation’s overall mission and unique standpoint as an organization dedicated to furthering educational and cultural exchange from Washington, D.C. The introduction was followed by a presentation by Mr. Nathan Montgomery, Ameson’s Communications Manager, on the latest trends in media and communications in the United States and an overview of Ameson’s promotional strategy. Mr. Montgomery provided dynamic examples of the coordination required to film, produce, and share promotional videos on Ameson’s programs in China.
Mr. Zhu Xiao Di, Deputy Director of the Ameson Foundation, concluded the reception with a lively seminar-style discussion about the differences in media and publishing in the U.S. and China. Speaking from personal experience as a published author in both the U.S. and China, Mr. Zhu shared his inside perspective and helped answer the delegation’s questions about the intricacies of engaging audiences on both sides of the Pacific. After the series of presentations concluded, Ameson representatives gave the delegation a tour of Ameson’s offices and the Woodrow Wilson International Center for Scholars, both located within the Ronald Reagan Building and International Trade Center.
This visit was an excellent example of how the Ameson Foundation uses its experience and position to help promote greater understanding between American and Chinese professionals and decision-makers.